If Carlsberg made Wives…

This is such a good idea

It’s now 17.41 on Sunday and I’m currently 8 hours into my hangover, watching Lewis Hamilton try his best to throw away another world title – there are 53 laps left. But I digress…

The point is, if I were to document the myriad reasons why this works, i’d be posting this, whilst watching the podium ceremony. Take out point – I dont have the time nor inclination.

.

But off the top of my head… it hits the target audience. its simple. its cheap. its innovative. its interesting. its intriguing. its attention-grabbing. its amusing. its on-brand. its viral…

31 laps left

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